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Contractor-Built Marketing

S&A Marketing

Case Study · Flooring & surfaces

Hello Floors tripled qualified estimates in 4 months without adding staff

With crews already stretched thin, the Hello Floors leadership team needed demand they could turn on and off by service line. We became their embedded marketing arm—aligning ads, web, and content around the exact projects they wanted most.

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Hello Floors crews celebrating a project win

At a glance

62 → 198/mo

Qualified leads

Scaled through multi-market ad campaigns and landing pages.

41%

Close rate

CRM automation plus weekly reporting kept estimators on top of follow-ups.

Growth timeline

  1. Foundation

    Weeks 1-2

    Deep dive into margins, job costing, and ideal service areas. Rebuilt brand messaging to highlight their craftsmanship and responsiveness.

  2. Launch

    Weeks 3-6

    Rolled out a modular landing page system, Meta + Google campaigns by metro, and integrated lead routing into their CRM for instant estimator alerts.

  3. Scale

    Weeks 7-16

    Introduced retargeting video, on-site content shoots twice a month, and creative testing that dropped CPL to $23 while bookings climbed.

  4. Expansion

    Month 5+

    Added commercial resurfacing campaigns, localized SEO pages, and quarterly referral pushes to keep three crews booked out two months ahead.

Campaign ingredients

  • •Multi-step landing page with project gallery and financing CTA
  • •Dynamic search + Performance Max campaigns keyed to high-value zip codes
  • •Two social content shoots per month with editing, captions, and posting
  • •Automated text + email follow-up sequence triggered within 5 minutes
  • •Weekly analytics huddles covering spend, pipeline value, and next tests

What the client said

“Our estimators finally know exactly where every lead comes from and what to say when they call. The calendar stays full without burning through ad dollars.”

— Leadership Team, Hello Floors

Results snapshot

The combination of disciplined media buying, on-site content, and a contractor-first website gave Hello Floors a repeatable growth loop.

62 → 198/mo

Qualified leads

Scaled through multi-market ad campaigns and landing pages.

41%

Close rate

CRM automation plus weekly reporting kept estimators on top of follow-ups.

$187K/mo

Revenue influenced

Tracked back to Hello Floors' job management platform.

+312%

Social reach

On-site reels and project spotlights drove neighborhood awareness.

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