Paid Ads That Convert
Meta prospecting and retargeting work produced 65 retargeting leads, 62 low-cost prospecting conversions, and multi-market control across September without sacrificing efficiency.
A disciplined account structure produces predictable, defensible cost per lead that keeps crews booked weeks ahead of schedule.
Meta account overview (Aug 25 – Sep 25, 2025)
Full-funnel Meta performance dashboard covering Aug 25 – Sep 25, 2025 after rebuilding prospecting, mid-funnel, and retargeting swim lanes.
62 leads @ $7.06 CPL (Sep 1 – Sep 24, 2025)
Prospecting campaign view from Sep 1 – Sep 24, 2025 showing 62 form submissions off 26,284 impressions while holding cost efficiency.
63 leads @ $13.40 CPL (Aug 22 – Sep 5, 2025)
Scaling window between Aug 22 – Sep 5, 2025 where budget doubled without sacrificing profitability across key service lines.
Multi-market control (Sep 1 – Sep 30, 2025)
Campaign rows for secondary metros staying between $18.82 and $24.68 CPL while adding 31–32 incremental leads per market.
Early ramp snapshot (Jul 1 – Jul 18, 2025)
Lead surge during the second half of July 2025 showing how refreshed creative and negative keyword pruning produced 33 conversions in seven days.