Timeless Renovations doubled qualified consultations and raised average project size
Timeless Renovations wanted to stop competing on generic estimates and start attracting higher-value, design-forward remodels. We rebuilt their digital experience around transformation storytelling, clarity of process, and systematic lead nurturing.
Impact highlights
+112%
Website conversions
New service-focused structure + project proof lifted form completion and call clicks.
+38%
Avg. job size
Positioning shifted toward higher-margin whole‑space remodels instead of isolated fixes.
Growth timeline
Discovery & Audit
Weeks 1–2Analyzed historic project mix, margin spread, and close notes. Mapped remodel types (kitchens, baths, outdoor living) to lifetime value and turnaround time.
Reposition & Rebuild
Weeks 3–5Deployed a new website architecture: service hub pages + dynamic project spotlight modules + upgraded before/after galleries for trust sequencing.
Launch Multi-Channel
Weeks 6–10Rolled out targeted Meta creatives (story + transformation angles) and Google intent groups. Set up nurture automations for quote requests + stalled consults.
Optimize & Elevate
Weeks 11–18Iterated copy & offer tests (design session vs. free estimate), added project walkthrough reels, and refined form friction—lifting conversion rate 2x.
Compounding Organic
Month 5+Introduced structured content calendar: quarterly cornerstone guides + monthly progress recap posts feeding internal linking and social snippets.
Strategic components
- •Service hub architecture + modular project spotlight blocks
- •Google Search + Performance Max aligned to remodel intent clusters
- •Story-driven Meta ad sets (process, transformation, testimonial angles)
- •Consult nurture workflow: SMS reminder + design prep email + reactivation drip
- •Quarterly on-site content capture (walkthrough + mid-project progress)
- •Heatmap & session analysis to remove form friction on high-intent pages
- •Monthly SEO content (local guides + cost expectation explainers)
- •Weekly performance sync: pipeline velocity + offer iteration backlog
What the client said
“The new site and follow-up system changed the kind of projects we talk about. Homeowners show up referencing galleries and process steps—we spend less time convincing and more time designing.”
— Ownership Team, Timeless Renovations
Results snapshot
A repositioned digital presence plus disciplined nurture lifted conversion efficiency while steering pipeline mix toward higher-margin remodel scopes.
+112%
Website conversions
New service-focused structure + project proof lifted form completion and call clicks.
+38%
Avg. job size
Positioning shifted toward higher-margin whole‑space remodels instead of isolated fixes.
2.1x
Inbound consultations
Clear CTAs + nurture follow-up reduced no‑shows and increased booked consults.
+74%
Organic traffic
Service area pages + ongoing project spotlights compounded non-paid visibility.