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S&A Marketing
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THE PLAYBOOK

HOW WE ACTUALLY RUN IT.

The same guidance we give contractors on a call, written down so you can use it whether you hire us or not.

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What a Contractor Lead Should Cost

Cost per lead is the number every contractor asks about first. Here is what moves it, what a healthy account looks like, and why a $40 lead can be the better buy.

4 MIN READ
CONTENT

The Five Job Site Photos That Sell

A phone camera and five minutes per job is enough. Here is the shot list to hand your crew, and why real job site photos beat stock in every ad we run.

3 MIN READ
LOCAL SEO

Your Google Business Profile Books More Jobs Than Your Website

For local trades, the Maps listing is often the first and only page a buyer sees. Here is the weekly fifteen minute routine that keeps it working.

3 MIN READ
WE RUN THIS FOR CONTRACTORS

USE IT YOURSELF, OR HAND IT TO US.

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